SEO (Search Engine Optimization) is the process of improving a website so it appears higher in search engine results like Google.
Simple example:
If someone searches “best digital marketing agency in Kochi”, SEO helps your website appear near the top of the results.
Main types of SEO:
- On-Page SEO – Keywords, content, headings, images, and page structure.
- Off-Page SEO – Backlinks, brand mentions, and online reputation.
- Technical SEO – Website speed, mobile-friendliness, indexing, and site structure.
- Local SEO – Improving visibility for local searches and Google Maps.
Goal: Get more relevant visitors to your website organically (without paying for each click).
